Diamond Brand needed to put a face on their Outdoor Outlet store - Frugal Backpacker; Frugal Backpacker is a one-of-a-kind discount outlet for outdoor fashion, footwear and gear.Outdoor gear is expensive. At Frugal Backpacker, our strategy and mission is price, not selection and not superior customer service. Frugal fulfills a much needed niche, collecting a strong assortment of value brands, overstock items and rep demos on high quality gear, accessories and clothing, and makes them accessible to consumers. Each item is marked down at least 30 - 50%. The benefit to the consumer is incredible gear at unbelievable prices.We wanted to capture the outdoors in a simple way for quick and easy recognition. The process also developed a new mission statement and tag line - “SPEND LESS, PLAY MORE.”

Diamond Brand needed to put a face on their Outdoor Outlet store - Frugal Backpacker; Frugal Backpacker is a one-of-a-kind discount outlet for outdoor fashion, footwear and gear.

Outdoor gear is expensive. At Frugal Backpacker, our strategy and mission is price, not selection and not superior customer service. Frugal fulfills a much needed niche, collecting a strong assortment of value brands, overstock items and rep demos on high quality gear, accessories and clothing, and makes them accessible to consumers. Each item is marked down at least 30 - 50%. The benefit to the consumer is incredible gear at unbelievable prices.

We wanted to capture the outdoors in a simple way for quick and easy recognition. The process also developed a new mission statement and tag line - “SPEND LESS, PLAY MORE.”