DESIGN BRIEFKey FactsFrugal Backpacker is an opportunity - an opportunity to connect with the great outdoors for less. Less, referring to financial commitment. As for the top shelf brand name product selection? That is anything but Less. We see it as outdoor adventures without compromises.ObjectiveAt WDG, our objective when designing this piece was to tap into the energy of stumbling upon something unique, unexpected or unexplored. A feeling of unearthing a long-lost treasure, opening a time capsule, accessing a geo-cache…. or just finding a great deal. To achieve this we used crafty elements, materials and illustrations to create a sense of DIY with the loose designs. We chose grainy images over high quality photography and arranged everything with a quick/spontaneous touch to connect with the on-the-go “Frugal Backpackers” who shop with us.

DESIGN BRIEF

Key Facts
Frugal Backpacker is an opportunity - an opportunity to connect with the great outdoors for less. Less, referring to financial commitment. As for the top shelf brand name product selection? That is anything but Less.

We see it as outdoor adventures
without compromises.

Objective
At WDG, our objective when designing this piece was to tap into the energy of stumbling upon something unique, unexpected or unexplored. A feeling of unearthing a long-lost treasure, opening a time capsule, accessing a geo-cache…. or just finding a great deal.

To achieve this we used crafty elements, materials and illustrations to create a sense of DIY with the loose designs. We chose grainy images over high quality photography and arranged everything with a quick/spontaneous touch to connect with the on-the-go “Frugal Backpackers” who shop with us.